2017 Toyota Prius

Welcome to ToyotaTown, your certified Toyota dealership in London, Ontario. We are  proudly presenting the new 2017 Toyota Prius. Find out everything you need to know below. Enjoy!

The 2017 Prius continues the story of the most influential vehicle of our generation. From the way it looks to the way it drives, it surprises at every turn. Its sleek and dramatic exterior is striking from every angle. But those lines aren't just for show. The aerodynamic shape of the Prius helps reduce wind resistance for greater performance and fuel efficiency, delivering a combined fuel efficiency rating of 4.5 L/100 km. And with a premium and spacious interior packed with intuitive technology, the Prius is more fun to drive than ever.

2017 Toyota Prius

2017 Toyota Prius Prime        

2017 Toyota Prius V

The 2017 Toyota Prius redefines the concept of "hybrid". Bold and sporty outside, advanced yet welcoming inside, and lively and fun on the road, the Prius shatters perceptions.

Last year for the 2016 model, the Toyota Prius' was completely reimagined. One look at the sleek new exterior shows you its aerodynamic styling, slick new features, and a low-slung silhouette you'd expect to find in a sports car. With bold character lines running along the side from the front fenders, and a lowered hood and rear spoiler, the sporty new design conveys a feeling of forward motion, inspired by a runner in the starting blocks.

"The 2017 Prius - the fourth generation of the most popular and proven hybrid vehicle on the planet - is more compelling, more comfortable, and more responsive than ever," said Cyril Dimitris, Vice-President, Toyota Canada Inc. "The Toyota Prius has never had such a powerful presence - and its features and performance follow through on its strong first impressions." 

For 2017, the Prius is offered in a single model with four trim levels, as follows:

  • 2017 Toyota Prius (with Upgrade Package) (starting MSRP: $27,055)
  • 2017 Toyota Prius Touring (starting MSRP: $30,290)
  • 2017 Toyota Prius Technology (starting MSRP: $29,690)
  • 2017 Toyota Prius Technology with Advanced Package (starting MSRP: $32,365)

New for 2017, every Prius now includes Toyota Safety Sense P as standard, featuring the Pre-Collision System, Lane Departure Alert, Automatic High Beam and Dynamic Radar Cruise Control. All 2017 models are also now equipped with heated front seats as standard.

The fourth generation Prius is one of the first models to be built using the Toyota New Global Architecture (TNGA). This integrated approach to vehicle development enhances dynamic driving performance and safety and influences every aspect of the Prius design.

The 2017 Prius has a sleek exterior that emphasizes its aerodynamic styling and low-slung silhouette. Bold character lines, a lowered hood and a rear spoiler give it a sports car profile, inspired by a runner in the starting blocks. Inside, the cabin features a wrap-around dash design and soft-touch surfaces, plus intuitive technologies and exceptional comfort.

Prius drivers enjoy advanced acceleration, braking and ride comfort - plus impressive torque and power - from a Toyota Hybrid Synergy Drive built around a 1.8L four-cylinder Atkinson Cycle engine. This hybrid power train delivers 121 net system horsepower plus an impressive fuel efficiency of just 4.5L/100km city/highway combined - the most efficient Prius ever.

Every 2017 Toyota Prius offers generous comfort, convenience, technology and safety features as standard. These include many features unique to hybrids - from the added power and efficiency of regenerative braking to four driver-selectable powertrain options (Normal, Power and ECO - plus Electric Vehicle mode for short distances) to suit any driving style and road/weather condition. Additional features include an ECO drive monitor, six-speaker Display Audio system with Bluetooth compatibility, the Smart Key System with Push Button Start, an advanced full-colour TFT gauge cluster, and more.

Safety is always standard on a Toyota, so every 2017 Prius is equipped with active and passive safety features, including eight airbags, LED headlamps and daytime running lights, a back-up camera, the Toyota Star Safety System, Vehicle Proximity Notification System and more. Available safety enhancements include the Blind Spot Monitoring System with Rear Cross Traffic Alert.


* Efforts have been made to ensure the accuracy of the information presented above, though pricing, equipment, or other details may change at any time without notice. For more information refer to Toyota Canada's website, or consult the vehicle's owner's manual.