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Toyota's 4 Millionth Vehicle Sold!

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Tough and versatile, powerful and efficient, the 2010 Toyota Tacoma is a

compact pick-up that is built to last in Canada

(TORONTO) - Canadians know that when it comes time to purchase a compact

pick-up that's versatile, safe, and more powerful while using less fuel,

the Tacoma leads the pack. The 2010 Toyota Tacoma line-up offers seven

models all equipped with seven standard safety features, fuel efficient 4x2

and 4-cylinder models, or powerful and nimble 4x4 powertrains and V6


"Our customers know the Tacoma won't disappoint as it draws on decades of

Toyota experience building pick-up trucks that refuse to give up," said

Warren Orton, Director at Toyota Canada Inc. "Even in the world's harshest

environments the 2010 Toyota Tacoma's rugged construction, versatile choice

of powertrains and drivetrains, innovative safety and convenience features,

and powerful yet efficient drive train remain unmatched."

The 2010 Toyota Tacoma is available in seven models - two 4x2 models and

five 4x4 models

Engine and transmission:

     A surprisingly powerful yet fuel efficient 2.7 Litre 4-cylinder

     engine is fitted to three models: the 4x2 Access Cab in 5-speed

     manual and 4-speed automatic, and the 4x4 Access Cab with a 5-speed

     manual. This engine delivers up to 159 horsepower, up to 180 lb-ft of

     torque, and a 1,587 KG (3,500 LB) towing rating.

     For additional power and towing capability, Toyota's proven 4.0 Litre

     V6 is fitted to four models: The 4x4 Access Cab V6 and 4x4 Double Cab

     V6 in 6-speed manual and 5-speed automatic models. This engine

     generates up to 236 horsepower, up to 266 lb-ft of torque, and a

     towing rating of 2,268 KG (5,000 LB). Toyota Racing Development (TRD)

     packages, available for all V6-equipped models, boosts this to 2,948

     KG (6,500 LB).

Fuel efficiency:

Regardless of engine size or drive train, the Toyota Tacoma has been

carefully engineered to embody "more power, less fuel". By model, the

city/highway fuel consumption ratings are as follows:

     Tacoma 4x2 Access Cab (manual) = 10.5L per 100 KM city/7.8L per 100

     KM highway;

     Tacoma 4x2 Access Cab (automatic) = 11.0L per 100 KM city/7.9L per

     100 KM highway;

     Tacoma 4x4 Access Cab (manual) = 12.0L per 100 KM city/9.1L per 100

     KM highway;

     Tacoma 4x4 Access Cab V6 (manual) = 14.7L per 100 KM city/10.8L per

     100 KM highway;

     Tacoma 4x4 Access Cab V6 (automatic) = 13.4L per 100 KM city/9.9L per

     100 KM highway;

     Tacoma 4x4 Double Cab V6 (manual) = 14.7L per 100 KM city/10.8L per

     100 KM highway;

     Tacoma 4x4 Double Cab V6 (automatic) = 13.4L per 100 KM city/9.9L per

     100 KM highway.

Safety systems:

A full suite of seven standard safety features that protect driver and

occupants, such as:

     Toyota's Antilock Braking System (ABS) with Brake Assist (BA) and

     Electronic Brake Force Distribution (EBD) technologies;

     Vehicle Stability Control (VSC) and Traction Control (TRAC);

     Six airbags;

     Toyota's Active Front Headrests with Whiplash Protection.

Cab and cargo bed:

Three cab/bed combinations are offered;

     Models with the Access Cab seat four adults in comfort and include a

     six-foot cargo bed.

     Models with the Double Cab seat five adults in comfort, with

     full-size doors for easy access to the rear seats, and include

     five-foot or six-foot cargo beds.

All 2010 Toyota Tacoma models come equipped with a generous suite of

standard features, including:

     An audio system featuring AM/FM/CD player with MP3/WMA capability, an

     input jack for portable music players, an XM Satellite Radio-ready

     antenna with prewire and six speakers;

     Power door locks and power windows with driver's side auto down


     A four spoke steering wheel on a tilting/telescoping column;

     A comfortable yet functional cabin, including plenty of smart storage

     space, front and rear cupholders, map lamps, an accessory power

     outlet, and more;

     An intelligently-designed double-walled composite cargo bed with

     removable tailgate, tie downs and a set of four tie down cleats;

     Two speed wipers with mist feature, halogen headlamps, digital clock,

     tachometer, and more.

Available options packages*:

Option packages respond to the needs of the broad array of pick-up buyers,

from convenience items, to performance-enhancing specifications that all

provide Canadian drivers with a value-driven and personalized Toyota Tacoma

pick-up truck of their own.

Air conditioning is standard on all Tacoma 4x4 models, and available on

Tacoma 4x2 models.

All models may be ordered with Toyota's SR5 Power Package, which adds

convenience features such as cruise control, keyless entry, steering

wheel-mounted audio controls, plus stylish touches like rear privacy glass,

chrome rear bumpers and grille, and leather wrapped steering wheel and

shift knob, and more.

V6-equipped Tacoma models may be ordered with special Toyota Racing

Development (TRD) packages. These add rugged capability, with upgraded

engine and transmission components to enable a 2,948 KG (6,500 LB) towing

capability, plus a Class IV weight distribution trailer hitch with 7-pin

wiring harness. Other features include: a six-disc CD changer, front sport

seats, convenience features like a digital compass and outside temperature

gauge, the added safety of fog lamps and an auto-dimming rear view mirror

with integrated back-up camera, and more.

The 2010 Toyota Tacoma is now on sale at Toyota dealers across Canada.

Manufacturer's suggested retail prices are as follows:

     Tacoma 4x2 Access Cab (manual) starting at $21,125.

     Tacoma 4x2 Access Cab (automatic) starting at $22,125.

     Tacoma 4x4 Access Cab starting at $25,765.

     Tacoma 4x4 Access Cab V6 (manual) starting at $28,150.

     Tacoma 4x4 Access Cab V6 (automatic) starting at $29,110.

     Tacoma 4x4 Double Cab V6 (manual) starting at $29,955.

     Tacoma 4x4 Double Cab V6 (automatic) starting at $31,615


 Over 800 to be hired, second shift started


CAMBRIDGE,  Ontario  (December 10, 2009) - Toyota Motor Manufacturing Canada  Inc.  (TMMC) will  add  a second shift to build more RAV4s at its Woodstock,  Ontario facility  in  March 2010. TMMC, which also builds the Corolla,  Matrix, and  the  Lexus RX350,  will add more than 800jobs and increase RAV4 production to 150,000 vehicles. Hiring begins this month.

Production  of the RAV4 SUV began in November 2008 with one-shift and 1,200  Team  Members. Toyota  will now build the majority of RAV4s for the North American market in Ontario.

"Thanks  to  the high demand for this popular vehicle, we are able to increase production in Woodstock," said Ray Tanguay, president of TMMC. "We are  very pleased to be able to continue our growth and provide jobs in the local community.   This  is a vote of confidence in the RAV4 product, the quality  of  our suppliers and the capability of our Canadian Team Members.

In  addition, this move demonstrates Toyota's continued commitment to North American production and to building where we sell."

The  additional 800  jobs  will boost  the total TMMC employment to approximately 6,500.  TMMC  has manufactured vehicles since November 1988 and has the capacity to build 420,000 units annually.

"I  would like to congratulate Toyota Motor Manufacturing Canada for this latest  investment in  the  Woodstock, Ontario  plant,"  said the Honourable Tony  Clement, Federal Minister of Industry.  "This is a strong and  tangible recognition of our highly skilled workforce, our competitive business  environment  and that  Ontario is the best place in the world to build cars."

Sandra Pupatello, Minister of Economic Development and Trade for Ontario added, "The increase in RAV4 production means the addition of a second shift in Woodstock,the creation of 800 new jobs, more work for the entire supply chain - and most importantly it means that Toyota has confidence in Ontario's workforce and business climate. We applaud the announcement made today by Toyota, and we congratulate the entire team as they continue to contribute to our province's success."

2010 Toyota Venza

The segment-busting 2010 Toyota Venza adds new standardconvenience features to the vehicle designed for Canadian drivers

(TORONTO) - With a choice of 4-cyl or V6 and FWD or AWD,the versatility of an SUV and the comfort and drivability of a passenger car, the 2010 Toyota Venza is fresh yet sophisticated in design - leaving it in a class by itself.  The latest Venza starts with an MSRP under $30,000 and includes new standard convenient and fun features.

"For 2010, all Toyota Venza models come equipped with US Baudio capability and Bluetooth® capability to make driving the newest Toyota safer and more enjoyable for today's Canadian drivers," said Warren Orton, Director at Toyota Canada Inc. "With a choice of engines and drive trains, a bold and refined design, upscale comfort and surprising versatility, the Venza delivers a mix of innovative technologies and thoughtful touches that make it stand out from the crowd. And the Venza does this in order to offer Canadian drivers the benefits of Toyota's 'more power -less fuel' philosophy and legendary Toyota quality."

All 2010 Toyota Venza models can accommodate up to five passengers or more than 70 cubic feet of cargo, making it easy for Canadians to incorporate a Venza into their busy, ever-changing lifestyles.

For maximum fuel efficiency with plenty of power, the Toyota Venza's 2.7L 4-cylinder delivers 182 peak horsepower and up to 182lb-ft of torque. Front wheel drive models deliver impressive fuel efficiency of  8.5L/100 KM (combined city/highway), while those seeking the added confidence of all-wheel-drive also enjoy impressive fuel efficiency -just 8.8L/100 KM. Either way, the 4-cylinder Venza rides on 19" all-season radials and sports a 1,134 KG (2,500 LB) towing rating.

Looking for even more power and performance? The 2010Toyota Venza is also offered in V6-equipped models that generate 268 peak horsepower, up to 246 lb-ft of torque, and a 1,587 KG (3,500 LB) towing rating,delivering fuel efficiency of 9.5L/100 KM combined for front-wheel-drive V6 models, and 9.9L/100 KM combined for all-wheel-drive V6 models. V6Venza models express their added performance by riding on 20"all-season radials and sporting dual exhaust pipes.

Regardless of engine size, the Toyota Venza is rated as aTier 2 Bin 5 vehicle for emissions performance thanks to numerous Toyota engine management technologies, such as Dual Variable Valve Timing with Intelligence and Sequential Multi port Electronic Fuel Injection. A six-speed automatic super electronically controlled transmission with overdrive, sequential shift mode, a gate-type shifter,lock-up torque converter and transmission cooler is standard on all models, delivering smooth shifts, plenty of passing power, and better fuel efficiency.




The Toyota Venza is ready for anything, with standardhandling and safety


features that include:


      VehicleStability Control (VSC);


      TractionControl (TRAC);


      Hill-startAssist Control (HAC);


      Seven airbags that form a protective cocoon (dual stage driver and


      frontpassenger air bags, front seat mounted side air bags, driver


      knee air bag,front and rear head/side curtain air bags);


      Active FrontHeadrests with Whiplash Protection


      Three-pointlap and shoulder belts for all five seating positions,


      includingfront seatbelt anchor height adjusters, pre-tensioners and




      Powerassisted ventilated front disc and solid rear disc brakes


      enhanced withToyota's Antilock Braking System (ABS), Brake Assist


      (BA) andElectronic Brake Force Distribution (EBD) technologies;


      Highlyresponsive electric power steering;


      A speciallydesigned suspension featuring front and rear


     anti-vibration sub-frames and stabilizer bars;


      Anchor pointsfor child seats and child protector rear door locks.


All-wheel-drive models deliver the additional confidenceof power to all


four corners, managed by Toyota's Active Torque ControlSystem.




Full featured


All Venza models are equipped with generous suites ofstandard comfort,


convenience, and style features. These include:


      Dual-zoneautomatic climate control with a dust/pollen/odour filter


      and rear seatheater ducts;




      Eight waypower adjustable driver's seat and tilting/telescoping


      steeringwheel for maximum driver comfort;


      A 60/40 splitrear seat with fold-down centre armrest and a


      convenientremote release in the cargo area;


      Power doorlocks and a power-assisted trunk closer;


      Power windowswith auto up/down function on all windows;


      Highvisibility LED instrument gauges, including a tachometer, dual


      tripodometer, outside temperature gauge, and multi-information




      An upscaleand sophisticated interior featuring chrome interior door


      handles, carbonfibre-style interior trim, front doorsill trim with


      aluminumaccents, illuminated entry, door courtesy lamps, and cargo




      Retainedaccessory power;


      A six-speakeraudio system featuring AM/FM/CD with MP3/WMA


      capability,steering wheel-mounted controls, audio auxiliary input


      jack, USBaudio input (new for this year), the Automatic Sound


      LevelizerSystem, Bluetooth® capability (new for this year), and


      integrated XMSatellite Radio;


      Plenty ofin-cabin smart storage, including a front centre console


      box, frontseat back pockets, overhead sunglass storage, front and


      rear cupholders, coat hooks, door map pockets, and cargo area




      Front andrear splash guards;


      Variableintermittent wipers, including a rear window wiper/washer


      andwindshield wiper de-icer;


      Poweradjustable heated mirrors;


      Exteriorfinishing touches including a spoiler integrated LED


      stoplamp anda chrome exhaust tip;


     Projector-style halogen headlamps with the Automatic Headlamp System


      and FogLamps;


      And more.




Available packages:




Any 2010 Toyota Venza model may be ordered with a LeatherPackage, which


provides leather seat surfaces and heated front seatswith two temperature


settings. Most models may be ordered with other packagesas well, with


contents tailored to the specific model as outlinedbelow.




Toyota Venza AWD


The 4-cylinder Toyota Venza AWD may be ordered with aPremium Package. This


adds a four-way power adjustable front passenger seat,leather seat


surfaces, heated front seats, a power rear door with jamprotection, an


upgraded multi-information display with Toyotacustomizable features, a


back-up camera, a panoramic glass roof, and asophisticated interior


featuring satin mahogany woodgrain-style interior trimand a


leather-wrapped steering wheel and shift knob.




Toyota Venza V6


A Premium Package is available for the 6-cylinder,front-wheel-drive Toyota


Venza V6. This adds a power rear door with jamprotection, an upgraded


multi-information display with Toyota customizablefeatures, a back-up


camera, a panoramic glass roof, and an anti-theft system.




Toyota Venza V6 AWD


The Toyota Venza V6 AWD may be fitted with the LeatherPackage, or a choice


of three special packages as follows:


      The PremiumPackage adds a power rear door with jam protection, an


      upgraded multi-informationdisplay with Toyota customizable features,


      a back-upcamera, a panoramic glass roof, and an anti-theft system.


      The TouringPackage features all items in the Premium Package, plus


      severalcomfort and convenience upgrades. These include: four-way


      poweradjustable front passenger's seat; leather seat surfaces;


      heated frontseats; the Toyota Smart Key system with front door


      handles thatlock or unlock via touch sensors and push button start;


      chromeaccented door handles; a sophisticated interior featuring


      satinmahogany woodgrain-stle interior trim, simulated leather door


      trim, and aleather-wrapped steering wheel and shift knob;


      Auto-levellinghigh-intensity discharge headlamps featuring Toyota's


      automatichigh beam system.


      TheNavigation & JBL Package delivers the best of everything to the


      Venza owner.In addition to the full content of the Touring Package,


      this top-line package features: a JBLSynthesis audio system with


      four-disc CDchanger and 13 speakers; a DVD based navigation system


      withintegrated back-up camera; and XM Real Time Traffic capability.




The 2010 Toyota Venza is now on sale at Toyota Dealersacross Canada. The


4-cylinder Toyota Venza carries a manufacturer'ssuggested retail price


starting at $29,160. The 4-cylinder Toyota Venza AWDstarts at a suggested


price of $30,610. The Toyota Venza V6 starts at asuggested price of


$30,650, while the Toyota Venza V6 AWD starts at asuggested price of





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News and Events

Bluetooth is here for your new or used Toyota
2010 Tacoma Just Released
Tough and versatile, powerful and efficient, the 2010 Toyota Tacoma is a compact pick-up that is ...
Over 800 to be hired, second shift started
2010 Toyota Venza
The segment-busting 2010 Toyota Venza adds new standardconvenience features
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