Toyota has been recognized by Canadian consumers as one of the 10 most respected brands in the country according to the 2025 Leger Reputation Study.
The annual study also recognized Toyota as the #1 most reputable automotive brand in Canada for the eighth consecutive year, and fourth overall on Leger’s “Employer Score” ranking which which reflects Canadians’ top choices for companies they would most like to work for
The Reputation Study by Leger is a 28-year tradition, and it has become a benchmark for measuring corporate reputation in Canada and monitoring changes over time. This year, Leger surveyed more than 38,000 Canadians to explore their perspectives on 326 companies across 30 different sectors.
“Toyota’s consistent performance in our Reputation Study highlights how much Canadians value core pillars of reputation — including honesty and transparency, quality, and social responsibility,” said Lisa Covens, Senior Vice President at Leger. “Leading the automotive sector for eight consecutive years is a testament to Toyota’s ability to connect with Canadians in meaningful ways and to continuously meet their evolving expectations.”
“Toyota is proud to have been ranked by Canadian consumers as one of the country’s top ten most reputable companies in Leger’s Reputational Study” said Cyril Dimitris, President and CEO at Toyota Canada. “Being ranked at the top of the automotive industry for eight straight years is something we don’t take for granted, and we plan to continue earning the trust of Canadians by staying focused on our customer experience, delivering high value, quality products, and being a socially responsible corporate citizen.”